Welcome to Ringba X! Ringba X is the name of Ringba's programmatic call exchange. It is a real-time marketplace to buy and sell live phone calls. Ringba X connects vetted buyers and sellers of inbound phone calls. Calls in Ringba X are automatically routed to the highest bidder for maximum performance and transparency.
This article contains the following sections:
How Ringba X Works
Sellers who have joined the exchange ping Ringba X with relevant data points about their call, like caller ID and demographic information about the caller.
Ringba X instantly creates a demographic profile of the caller and returns the highest possible bit to the seller based on the predicted conversion of the call.
Meanwhile, buyers place bids for calls from their ideal customers using our simple user interface. Buyers can define what kind of calls they want to buy using the method that suits them best:
- Selecting their caller profile
- Programmatically bidding on callers
- Integrating their machine learning models or lead-scoring technology
Ringba X then matches up the calls with the buyers who want them. Ringba X automatically routes the call to the highest bidder.
Supported verticals
Ringba X supports a wide range of verticals. The following list shows just a small selection of verticals the exchange supports:
- Affordable Care Act (ACA)
- Medicare
- Under 65 (U65) insurance
- Final expense insurance
- Auto insurance
- Home insurance
- Motor vehicle accident insurance
- Debt
- Flooring
- Windows
- HVAC
- Pest control
Ringba X is adding more verticals every week. Contact us to find out if your vertical is supported!
Exchange members
Only Ringba customers can sell into the Ringba X exchange, and they are verified for volume/business practices and reputation.
All partners also go through a vigorous compliance process, and the sellers are 100% responsible for the actions of any third parties they engage with.
A third party is as a publisher or affiliate that is not generating the calls media directly. For example, a seller could owns a website and uses third parties to drive calls to their own website.
Creative review and approval
Ringba X requires all sellers to submit creative for any category they are running. Ringba X provides the creative to buyers on request. If a buyer does not allow certain creative, the exchange does not route the seller's calls to you.
Transparency
Though buyers and sellers do not see each other's names, you can still review performance using each seller's assigned "channel ID." Buyers can block channels they don't want calls from. See How to Review Call Logs and Block Channels for step-by-step instructions.
Tip: If you've previously decided against working with a publisher, Ringba X can block their channel for you if they happen to be on the exchange. Just send your list.
Why Use Ringba X
Ringba X is a win to everyone involved. Buyers, sellers, and everyone else involved reaps benefits from belonging to the exchange.
Buyers
Ringba X has tools to help buyers' campaigns succeed. Below are just a few of the benefits:
- Transparent sourcing: Know how your calls were generated and whether or not they may qualify for your products or services before you buy.
- Guaranteed quality: Ringba guarantees the quality of all calls sold through the exchange and provides easy-to-use and automated dispute management tools should there be any issue.
- Demographic-based bidding: You can buy calls based on caller characteristics, such as age, income, location, wireless carrier, home value, and mortgage amount.
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Industry-leading compliance: Protect your business with passive, real-time compliance monitoring through Ringba's TCPA Shield technology which protects you from professional litigators.
Learn more: You can learn about TCPA Shield by Ringba in the Ringba user knowledge base.
Sellers
Ringba X is also a win for call sellers. Sellers get all the benefits of Ringba's predictive routing AI to ensure they get the highest possible bid on every single call without having to maintain a business development team. Sellers can focus on their strengths while leaving the business development to the exchange.
- Fill coverage gaps: Adding the exchange to your business immediately adds thousands of call buyers to your campaigns.
- Improve ROI: Ringba's exchange routing engine automatically predicts the conversion rate of your calls and makes sure you are being paid the highest amount possible every time, eliminating the need for you to optimize durations and earnings per call (EPC).
Call brokers, pay-per-call networks, and everyone
Ringba X has something to offer everyone. You can scale your current campaigns and open up new verticals, with much less legwork, just by engaging on the exchange.
- Expert guidance: Take advantage of expert guidance from the Ringba X team and maximize your business's growth potential.
- New opportunities: Build out new campaigns without having to start from scratch. By using the exchange, you can uncover new opportunities and quickly scale your network without having to worry about coverage gaps.
- Consistent Supply and Demand: As your campaigns change and your business evolves, Ringba X can provide you with instant access to supply and demand across hundreds of verticals.
Ringba X has dedicated support engineers and call traders available any time. Our award-winning technology and support teams combine all the power of Ringba's industry-leading call tracking platform with the largest pay-per-call ecosystem to bring you the biggest opportunity the industry has ever seen. We'll make sure you're getting the most out of your seat on the exchange.
Ringba X Overview FAQ
Is the exchange closed on holidays?
The exchange never closes, but you should expect lower volume on holidays.